REDESIGN LAB

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Concept 02 · Atlas Grid

Katie Williamson Sebkhi

Designing Product Operating Models · Embedding Empathy at Scale · Building Teams That Last

Career Timeline

Director of Product Experience Strategy

Official Title: Director, UX Content Strategy

Cloudflare

2025 - Present

Elio's Mom

Sebkhi Family

2025 - Present

Senior Manager, Product Experience Strategy

Official Title: Senior Manager, UX Content Strategy

Cloudflare

2022 - 2025

Karate Instructor

YMCA of Metropolitan Atlanta

2024

UX Manager of Product Content

Calendly

2021 - 2022

UX Lead Product Content Strategist

Calendly

2020 - 2021

Kicker & Linebacker

Atlanta Phoenix (WNFC)

2018 - 2021

UX Team Lead

ADP

2019

Project Operating System

Build UX intelligence

UX as a scalable operating system

  • I design UX for humans and machines. As products become more conversational and more agent-assisted, UX leaders have to care about information structure, retrieval quality, and whether a system can explain itself clearly.
  • My point of view is simple: good UX is becoming part of AI infrastructure. If people cannot understand the product, machines will struggle too.
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Establish high-performing teams

Recruiting, mentoring, and operations

  • Process is only useful if it helps people win. Healthy teams need direction, prioritization, trust, and room to own real outcomes.
  • I build teams where specialists become operators: people who can frame work, manage stakeholders, and connect craft to measurable value.
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Scale customer empathy

Turning fragmented signals into strategic insight

  • Empathy is strategy with better source material. Customer signals become useful when teams can route them, respond to them, and measure whether the response worked.
  • I am interested in evidence loops, not empathy theater.
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Design product experience systems

Information architecture, navigation, and consistency

  • Experience quality is often an architecture problem before it is a screen problem. When terminology, navigation, and placement logic drift apart, people pay the tax in confusion.
  • I design systems that make complex environments easier to understand before the interface asks users to act.
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Lead with heart

Background, ownership, and leadership style

  • Human-first leadership is not soft. It is how teams move faster without losing the plot.
  • I believe leaders should provide context, goals, and operating systems that help people focus on meaningful work.
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Build with AI

Useful AI, explainable systems, and experimentation

  • AI is moving quickly, which makes first principles more important, not less. I use prototypes to test when conversation helps, when structure helps more, and how explainability changes trust.
  • My recurring belief: useful AI should reduce effort, reduce ambiguity, and fit the workflow instead of demanding that people adapt themselves to the tool.
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