Designing Product Operating Models
Embedding Empathy at Scale
Building Teams That Last
KWS
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Build UX intelligence portfolio / active / strategic systems Establish high-performing teams portfolio / active / strategic systems Scale customer empathy portfolio / active / strategic systems Design product experience systems portfolio / active / strategic systems Lead with heart portfolio / active / strategic systems Build with AI portfolio / active / strategic systemsEnter a New Era
Career timeline
Director of Product Experience Strategy
Official Title: Director, UX Content Strategy
Elio's Mom
Senior Manager, Product Experience Strategy
Official Title: Senior Manager, UX Content Strategy
Karate Instructor
UX Manager of Product Content
UX Lead Product Content Strategist
Featured Work
Build UX intelligence
I design UX for humans and machines. As products become more conversational and more agent-assisted, UX leaders have to care about information structure, retrieval quality, and whether a system can explain itself clearly.
Establish high-performing teams
Process is only useful if it helps people win. Healthy teams need direction, prioritization, trust, and room to own real outcomes.
Scale customer empathy
Empathy is strategy with better source material. Customer signals become useful when teams can route them, respond to them, and measure whether the response worked.
Design product experience systems
Experience quality is often an architecture problem before it is a screen problem. When terminology, navigation, and placement logic drift apart, people pay the tax in confusion.