REDESIGN LAB

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Build UX intelligence portfolio / active / strategic systems Establish high-performing teams portfolio / active / strategic systems Scale customer empathy portfolio / active / strategic systems Design product experience systems portfolio / active / strategic systems Lead with heart portfolio / active / strategic systems Build with AI portfolio / active / strategic systems

Enter a New Era

Designing Product Operating Models
Embedding Empathy at Scale
Building Teams That Last

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Career timeline

Director of Product Experience Strategy

Official Title: Director, UX Content Strategy

Cloudflare / 2025 - Present

Elio's Mom

Sebkhi Family / 2025 - Present

Senior Manager, Product Experience Strategy

Official Title: Senior Manager, UX Content Strategy

Cloudflare / 2022 - 2025

Karate Instructor

YMCA of Metropolitan Atlanta / 2024

UX Manager of Product Content

Calendly / 2021 - 2022

UX Lead Product Content Strategist

Calendly / 2020 - 2021

Featured Work

Build UX intelligence

I design UX for humans and machines. As products become more conversational and more agent-assisted, UX leaders have to care about information structure, retrieval quality, and whether a system can explain itself clearly.

Establish high-performing teams

Process is only useful if it helps people win. Healthy teams need direction, prioritization, trust, and room to own real outcomes.

Scale customer empathy

Empathy is strategy with better source material. Customer signals become useful when teams can route them, respond to them, and measure whether the response worked.

Design product experience systems

Experience quality is often an architecture problem before it is a screen problem. When terminology, navigation, and placement logic drift apart, people pay the tax in confusion.