REDESIGN LAB

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Operating Models For Product Experience

A strategic interface direction: bolder hierarchy, measurable outcomes, and clear career signal architecture.

Portfolio Systems

Same written content, new presentation.

Build UX intelligence

UX as a scalable operating system

I design UX for humans and machines. As products become more conversational and more agent-assisted, UX leaders have to care about information structure, retrieval quality, and whether a system can explain itself clearly.

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Establish high-performing teams

Recruiting, mentoring, and operations

Process is only useful if it helps people win. Healthy teams need direction, prioritization, trust, and room to own real outcomes.

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Scale customer empathy

Turning fragmented signals into strategic insight

Empathy is strategy with better source material. Customer signals become useful when teams can route them, respond to them, and measure whether the response worked.

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Design product experience systems

Information architecture, navigation, and consistency

Experience quality is often an architecture problem before it is a screen problem. When terminology, navigation, and placement logic drift apart, people pay the tax in confusion.

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Lead with heart

Background, ownership, and leadership style

Human-first leadership is not soft. It is how teams move faster without losing the plot.

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Build with AI

Useful AI, explainable systems, and experimentation

AI is moving quickly, which makes first principles more important, not less. I use prototypes to test when conversation helps, when structure helps more, and how explainability changes trust.

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Leadership Timeline

  1. Director of Product Experience Strategy

    Official Title: Director, UX Content Strategy

    Cloudflare · 2025 - Present

  2. Elio's Mom

    Sebkhi Family · 2025 - Present

  3. Senior Manager, Product Experience Strategy

    Official Title: Senior Manager, UX Content Strategy

    Cloudflare · 2022 - 2025

  4. Karate Instructor

    YMCA of Metropolitan Atlanta · 2024

  5. UX Manager of Product Content

    Calendly · 2021 - 2022

  6. UX Lead Product Content Strategist

    Calendly · 2020 - 2021